Melzetta Williams
Business Script Writer

Inch to Mile Program

SOLD ON VIDEO BUT SHORT ON MONEY?

Production costs can be maddening. The smaller your budget, the more creative you'll need to be to take that inch and stretch it into a mile. The Inch to Mile Program was born out of my experiences as a lawyer handling child custody cases. All of my clients needed sound legal advice, but many couldn't afford the cost of a long legal process. After all, I charged by the hour.

So, I had to be pretty creative. I carefully analyzed their position, compared it to the opposition, looked for new ways to apply the law (that would fly with a judge, of course) and created a strategy that would meet their goal. Often, this meant we were able to successfully negotiate an agreement, which of course, saved time, and in turn, saved money. But the best part? I was able to do this without compromising quality.

See how my method of handling legal cases compares with what I can do for you:

Handling Legal Cases	Developing the Concept and Writing the Script for Video
Analyze client's legal position	Analyze your position in the marketplace. Analyze your resources: Can we use your office as the backdrop for a scene? Can we use employees instead of hiring actors? Is there another way of creating a mood without the expense of going out on location?
Compare their position to the opposing party. Who has the better case?	Compare your position in the marketplace to your competitors. Who is in the better position?Why? How can video improve your standing?
Look for new, viable ways to apply the law	Look for new and creative ways to position yourself in the marketplace using video
Create a legal strategy that meets client's needs without the cost of a long drawn out trial	Develop a concept and write a script that generates viewer interest AND motivates the viewer to act, while reducing the cost of production

If you're short on money, but sold on video for promotional, training, or demonstration purposes,the Inch to Mile program is for you.

If you're a producer or marketing consultant, generate income by adding Inch to Mile to your service offerings.

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Inch to Mile Program